date:May 01, 2013
ds interacting with a product category, so brands need to know how, when and where to communicate their strongest messages to shoppers, she said.
Nielsen said the ShopperLAB will include neuro-technology to understand what shoppers think, eye-tracking equipment to determine what shoppers see, and virtual shopping devices to comprehend what shoppers do when faced with different products and shopping conditions.
Nielsen said that research of this kind is particularly useful because 99 per cent o