date:May 01, 2013
said.
The Supermarket Satisfaction Report also looks at how satisfied bigger-basket grocery buyers are: among customers with an average weekly spend above $200, Woolworths is ahead of Aldi and more than three percentage points in front of Coles, Mr Morris said.
Satisfaction is naturally a crucial battleground in the supermarket wars. Dissatisfied customers are unlikely to continue to shop at a particular supermarket if they have an alternative, and even worse are likely to spread the word abo