date:May 01, 2013
cent to the current 83.7 per cent.
What an interesting year 2012 was for supermarket satisfaction, with long-time leader Aldi almost topped from the top of the podium, said Norman
Morris, Roy Morgan Research Industry Communications Director. Late 2012 also saw Woolworths edge ahead of Coles for the first time since 2010, reaching a five-year high in their satisfaction result. Meanwhile, satisfaction with Coles is continuing to trend downward from its peak just shy of 90 per cent a year ago he