date:Jun 12, 2012
r and wine.
According to Heineken, the company has unique cider RD expertise and was closely involved in the development of several recent launches, such as Strongbow Gold, Jacques and Bulmers No. 17.
Philippe Stassen, MD of Stassen, said:By integrating Stassen Ciders into the Heineken company and becoming its cider RD centre, we are strengthening our leading position in the category's premium market segment.
This is a great opportunity for our employees and for our site in Aubel, which will