Heineken cited new activity in the cider category
date:Jun 12, 2012
ent.

As a global category leader, the firm added that it was positioning itself to benefit from this trend through innovative product offerings.

These included recently introduced Bulmers No. 17 and Jacques ciders, as well as the international roll-out of its global cider priority brand Strongbow Gold (see picture) the firm said.

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Stassen operates a cider-making facility, an RD facility (including a new product pilot plant) and a de-alcoholisation facility for cider, bee
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