date:Jun 12, 2012
Jim Beam Red Stag were attracting young consumers, women and non-traditional bourbon drinkers into the category.
Koerten added:In other categories, flavours are a bit more established. Theyve been out for a while, have already been successful. In these categories its about pushing new flavours whats the next frontier in terms of flavours.
For instance, Pinnacles dessert-flavoured vodkas, with cake, gummy, chocolate whipped cream varieties, were pulling new consumers (women in particular) into