date:Apr 28, 2013
Heineken, a well-known international premium beer producer, has launched new embossed bottle and tactile can packaging in markets worldwide, including Vietnam. The Weekly talked to Roland Pirmez, chief executive officer of Asia Pacific Breweries Ltd., about the latest packaging launch. Excerpts:
Q: What made Heineken decide to change the packaging design? What is the difference between the new and old ones?
A: Every manufacturer of leading brands in the market changes or updates its product pa