China, mass retail and Web to drive global wine sales
date:Apr 28, 2013
ng global economic malaise had made consumers much more conscious of value for money, hitting the on-trade in wines, bars and restaurants, where prices are higher than in stores or online.

Richard Halstead of Wine Intelligence, the research group that produced the report, said new innovations were emerging in the off-trade.

One is consumer risk reduction, a strategy to classify wines more simply by taste, type and food-matching to make it easier for consumers to avoid mistakes when they buy.


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