date:Jun 12, 2012
A study published in Nutrition Today, co-authored by the senior director of nutrition science at Kellogg Company Consumer misperceptions about whole grains and fibre: A call for improving whole grain labelling and educationfound that around 85% of consumers think foods labelled as wholegrain are a good or excellent source of dietary fibre.
The research, led by Betsy Hornick, found that consumers equate wholegrain foods with fibre claims however findings revealed that many food products with who