date:Apr 28, 2013
mpany. The new products combined with an international expansion plan have boosted profits and produced a string of quarters of double-digit revenue growth.
Starbucks recently opened a food-experience store in Beijing's Oriental Plaza, a premium location. The store serves freshly made food, including beef lasagna, cream of mushroom soup and smoked chicken salad.
The new store, decorated as a coffee shop in Paris, is targeting Chinese high-end consumers who work nearby and would like to have a