date:Apr 27, 2013
supposed to ensure that such self-declared environmental claims have a consistent meaning in the market and avoid misleading consumers.
According to the SSC, voluntary environmental labeling and self-declared environmental claims that do not meet its minimum criteria will not be made at all.
Its minimum criteria include having an independently audited chain of custody with sufficient measures in place to trace the fish from its source fishery through all subsequent stages of fish landing, pro