date:Apr 25, 2013
-45 degrees C in specially designed and imported freezers.
The Indian ice-cream market is worth Rs 2,500 crore and is growing at 20 per cent annually. Mini Melts is pegged at the top end of the market with affordable pricing that will drive its market share.
We will launch the Mini Melts Kids Caf network to add to the experience of consuming the ice-cream, Salim said. Other high-growth areas that have been identified include forming strategic partnerships with value-added resellers and resta