date:Apr 24, 2013
sing its activities and investment in developing new, high-value markets for the post-quota era.
It is critical that we continue to invest in brand innovation, in-market sales teams and long-term customer relationships, while maximising returns through necessary price increases, he said. Investment in branding generates customer loyalty for our products and a premium return. Innovations in products keep our consumers interested in what we sell, and ensure that our ingredients customers get prod