date:Jun 11, 2012
y PricewaterhouseCoopers; and Overcoming the multiple marketing challenges to increase the awareness of FFB amongst Indian consumers by Priti Baijal, associate director, regulatory and medical affairs, Ranbaxy Global Consumer Healthcare.
Effectively balancing marketing and scientific claims to communicate accurate information of FFB products to the consumers by Alan Collaco, secretary-general,
Advertising Standards Council of India; and Vijay Bhaskar Reddy, head, RD, Dabur India; closing his re