date:Apr 23, 2013
of Italy, the decadence of gelato and the mystique of La Dolce Vita the sweet life.
We are thrilled to be the first national super premium brand to offer gelato to our new and existing fans, Haagen-Dazs brand manager Cady Behles said. Our goal was to create a campaign that captures 'La Dolce Vita' and immerses our fans in the Italian culture through sight, sound and, of course, taste.
To celebrate the nationwide launch, Haagen-Dazs Gelato will be featured in television, print and digital adve