date:Apr 23, 2013
The Haagen-Dazs brand has welcomed a new member to its family -- gelato, a frozen dessert with an Italian accent that has the nuances and traditions of its homeland.
The Haagen-Dazs brand will formally introduce seven flavors of gelato: Stracciatella, Sea Salt Caramel, Dark Chocolate Chip, Limoncello, Black Cherry Amaretto, Vanilla Bean and Cappuccino. The introduction in the U.S. will be supported by an integrated marketing communications campaign that showcases the craftsmanship and richness