date:Apr 22, 2013
nd innovation to drive future growth. In the first quarter, our advertising and marketing expense increased by 11 percent, while our core operating margin increased 80 basis points.
Importantly, we're laser focused on ramping up the effectiveness and efficiency of every aspect of our operating system, from procurement to manufacturing to selling and distribution. For the full year 2013, we expect to deliver approximately $900 million in productivity savings as part of our three-year, $3 billi