date:Apr 19, 2013
Yum is having a difficult time, which will undermine its decade-long robust sales and profit growth in China, said Feng Enyuan, secretary-general of China Cuisine Association.
But Mr Enyuan said the negative impact on Yum and its KFC stores will not last long as prevention and treatment measures improved.
Based on past experience, as bird flu has already hit twice in the country, the negative impact on the catering industry would last around six months, said Bian Jiang, assistant director of