NatureSweet targets health-conscious consumers with SunBursts
date:Apr 19, 2013
wo children, and is motivated to instill healthy habits in her family. She is a problem-solver, and is always looking for creative solutions to get more fresh fruits and vegetables into her family's diet. Looking at their product through the point of view of a mother who wants to get her family to eat healthier has served to focus NatureSweet's marketing efforts.



It's our job to provide Anna with solutions, said Joergensen. It's our job to provide products she feels great about feeding to her
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