date:Apr 19, 2013
In marketing their SunBursts cherry tomatoes, NatureSweet knows exactly who the product appeals to. They want to reach consumers who are in charge of their family's purchases and who prefer healthy products. With a sweet taste that appeals to children and healthy qualities that appeal to parents, NatureSweet thinks the product will be a hit with their target demographic.
Our target consumers is 'Anna,' explained Michael Joergensen, marketing director for NatureSweet. Anna is 38 years old with t