date:Jun 09, 2012
ly, also focusing on the need for it in the target market - which is quite big.
Whisk is targeting three markets; technology geeks, foodies and mums but other applications may lie ahead.
Brand loyalty
It will follow the patterns that govern users such as the supermarkets they shop at, the ingredients they buy and brand loyalty as well as cost, freshness and health, building up a profile.
Initially the entire shopping list will be for a single supermarket.
But Holzherr sees opportunities for