date:Apr 17, 2013
Pepsi, on Thursday, will attempt to launch its brand and hired hand Beyonc into the pop-culture stratosphere with a 60-second commercial featuring the wildly popular pop singer. The spot, by ad agency 180 LA, launched at 9 a.m. ET Thursday on Pepsi's YouTube channel, features Beyonc reliving her past and exploring her future while watching herself in a mirror dance to her new song, Grown Woman.
The move comes at a time when top-draw celebrities are increasingly calling the sponsorship shots a