date:Apr 17, 2013
Although Coke had in 2010 purchased the North American operations of its largest bottler, Coca-Cola Enterprises Inc., in an effort to cut costs and streamline business operations, the company had planned to gradually return bottling and distribution franchise rights to independent bottlers of its drinks.
A strong franchise system has always been the competitive advantage of the Coca-Cola business globally, Kent said. What began with the acquisition of Coca-Cola Enterprises North American oper