date:Apr 17, 2013
cts. Weve been delighted by the response weve had from UK consumers in the past 12 months. It reflects the growing demand among consumers for products that taste great without unnecessary calories.
Following this first year in market, Truvia calorie-free sweetener kicked off 2013 with a new 5 million integrated marketing campaign to drive trial and educate consumers. This year also sees the launch of two new product formats, Truvia calorie-free sweetener tablets and Truvia Baking Blend in the U