date:Jun 09, 2012
ith Mars just behind.
Chocolate growth potential
Hersheys head of corporate communications Jeff Beckman toldConfectioneryNews.com:Hershey products are already sold in Malaysia, and our new agreement with DKSH continues our presence of Hershey products in that market.
South East Asia is a sizeable market with consumers who want Hersheys iconic products.
Euromonitor forecasts that chocolate confectionery in Malaysia will grow around 3.7% year-on-year up until 2014. Chocolate is the highest sel