date:Apr 17, 2013
n, quality and performance. Consumer product companies may also consolidate low and mid-level performers and shift investment to the category leaders.
Brand loyalty slid for the third consecutive year in the survey as more consumers opt for on-sale items.
Loyalty card use has increased, with 39% of consumers having three or more grocery loyalty cards, up from 28% in 2010. Fifty-eight per cent of shoppers said they use loyalty cards during every grocery store visit.
The study also revealed opp