date:Apr 17, 2013
he economy rebounds.
One of the most notable year-over-year trends in the study is how embedded frugality has become due to the recession, said Pat Conroy, vice-chairman of Deloitte L.L.P. and consumer products sector leader. Prudent consumers and improving perceptions about store brands are squeezing national brands position. The gap between the few must have brands on shoppers lists and others on the shelf may be widening, making it more important for brands to differentiate through innovatio