date:Apr 17, 2013
store sales for its China division declined 13%. Fitch noted the decline is an improvement for Yum! from the 20% decline in same-store sales in China for the months of January and February combined. In the announcement of its same-store sales results for March, Yum! said sales at KFC China are being negatively affected by publicity associated with the H7N9 virus.
We believe consumer perception around chicken consumption and the H7N9 virus could delay the firms recovery from negative publicity t