date:Jun 09, 2012
n May 2012.
General Mills has missed out on Greek from having started late to poor positioned of the product, we considered that General Mills is unlikely to become a major player in Greek yogurt.
We expect Greek yogurt to continue to gain share from non-Greek offerings. This could compound the problems of General Mills.a double-negative-whammy of lack of success in Greek and lost share of non-Greek where General Mills is still strong.