date:Apr 16, 2013
stores nationwide.
When we conceptualized the campaign, we knew that fun and flavor needed to be at the core of everything we did, said Erica Rendall, senior brand manager at Kraft Foods, in a statement. People know and love Kool-Aid, and the new liquid drink mix is a fun, flavorful evolution of the brand our customers love. Just as the liquid has evolved, Kool-Aid Man has a new look and attitude, and he's sure to deliver smiles to the whole family.