date:Apr 16, 2013
hat will link to various brand assets. The website, app and Facebook page are being developed by VSA Partners of Chicago.
Timed with the campaign launch, the brand introduced Kool-Aid Liquid, a sugar-free liquid drink mix that consumers can squeeze into water to add flavor. A 1.62-ounce bottle, shaped like the Kool-Aid Man, contains 24 servings and comes in four flavors: Tropical Punch, Cherry, Grape and Orange. Kool-Aid Liquid is available in the beverage mix section of mass market and grocery