date:Apr 16, 2013
go, showcases the new computer-generated Kool-Aid Man on TV, in print, online and via mobile creative. The print and TV campaigns are geared toward moms and offer insight into Kool-Aid Man's personality and a first glimpse into his daily life, such as trying to decide which of his 22 flavor outfits to wear, working out at the gym, buying flowers, interacting with neighbors, and, true to his roots, breaking through walls.
In June, Kool-Aid will launch a new Android- and iOS-enabled Kool-Aid Man