date:Apr 16, 2013
ation while playing up his fun personality.
Previously a costumed character, the new Kool-Aid Man now is computer generated and more interactive and colorful than ever, the company says. In addition to his tagline, Oh Yeah! he now has his own characteristic sound, expanded vocabulary and developed personality, it adds. Furthermore, the character has his own Facebook page, where he can interact directly with fans.
The new campaign, produced by Saatchi Saatchi New York and VSA Partners of Chica