date:Apr 16, 2013
Northfield, Ill.-based Kraft Foods Group Inc. unveiled a comprehensive new campaign for its Kool-Aid brand called Smile. It's Kool-Aid, timed with the product launch of Kool-Aid Liquid Drink Mix.
As part of the campaign, Kool-Aid Man, who has been the embodiment of the brand since he first appeared in an advertisement in 1954, has undergone a physical and vocal makeover. Physically, the brand representative has gone back to his roots, with an emphasis on his original pitcher-focused personific