date:Apr 16, 2013
such as overseas wine exhibitions to enhance consumer awareness of the brand; on the other hand, it will put much efforts in opening overseas flagship stores and looking for strategic partners to build an overseas sales system.
Sales of Wuliangyes original main varieties of liquor are showing a trend of stagnation, so internationalization is a strategic initiative, said Zhao Xiang, a liquor industry expert.
The insider said that Wuliangyes move is to maintain its high-end brand image. Wulian