Wuliangye’s big investment overseas but little success
date:Apr 16, 2013
Wuliangye Yibin Co has made a big investment in advertising in 70 overseas television markets, but was accused by insiders of not using its money in the appropriate place, according to Daily Economic News.

An insider pointed out that Wuliangyes advertisement campaign in the international market has made no impact.

A report on Sichuan liquor wholesale price trends by the National Bureau of Statistics, Sichuan Survey Team, shows that Maotai, Wuliangye, Guojiao 1573 and other high-end wines have
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