World consumers 'intrigued' by cider category, says Heineken
date:Jun 09, 2012
Heineken has bought the firm from its current management, and said Stassen had strong research and development (RD) capabilities and facilities.

The terms of the transaction were undisclosed, but Heineken's corporate communications manager for global corporate relations, Anoeska van Leeuwen, told BeverageDaily.com that Stassenhas great strategic value for us.

The strategic acquisition of Stassen comes at a time when the international cider category is gaining momentum,Heineken said in a statem
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