date:Apr 16, 2013
ng drinks segments and after vodka, is the world's biggest spirit category by volume.
The most recent SWA figures show that for the ten years from 2002 to 2012, sales values rose by 87% to 4,3 billion (R59,9 billion).
Consumption has risen across both developed and emerging markets, notably the UK, the US, as well as Latin America, Eastern Europe, many parts of Asia and in key African markets.
Scannell added: We have acquired a business with a portfolio of strong brands, backed by a sound pro