date:Jun 09, 2012
istribution of La Boulange branded products in Starbucks stores.
The company hopes to build a national artisanal bakery brand and claims an advantage over potential rivals.
The long-term opportunity is taking advantage of the assets no other consumer brand has, and that is the national footprint of our stores, the trust and confidence of almost 60m customers a week and the CPG platform that we are building,said Schultz.
Starbucks said it plans to continue to serve Bay Breads existing wholesal