Novel fiber paves way for next generation of heart healthy baked goods
date:Jun 09, 2012
gh on the ingredients declaration you have to call it chitin-glucan, which most consumers probably wont recognize.

Food and drink applications

A free-flowing, odorless light yellow/brown powder that behaves like an insoluble fiber, Artiniaworks in almost anything apart from clear beverages,said Moore.

Manufacturers like it because it doesnt increase viscosity and it doesnt have a cereal taste.

Organoleptic and sensory evaluation of Artinia in smoothies revealed it added no off-tastes, cereal
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