date:Jun 09, 2012
to consumers about chitin-glucan
While consumers might struggle with the concept of oxidizing LDL cholesterol, they respond well to claims about promoting clean, healthy arteries, according to research conducted by the Natural Marketing Institute, suggesting this could be a new area of opportunity for food manufacturers in the cardio health market, said Moore.
I think on the front of pack, talking about Artinia as a fiber that promotes healthy arteries is probably the best approach, even thou