date:Apr 16, 2013
in March 2013.
Strong supermarket performance
Woolworths said the sales results are a result of the investment it has made in customer engagement, and reflect customer approval of the way the supermarket group is using the insights it has on customers needs.
Customers are responding to the targeted offers we can make by having a more advanced understanding of the range, value and convenience they need to meet the challenges of their increasingly busy lives and tighter family budgets, said Mr