date:Apr 15, 2013
es and kilojoules combined with traffic light labeling.
We found that giving consumers both of these pieces of information resulted in them choosing meals that were on average about 500 kilojoules less than the respondents who had no labelling information.
Traffic light labels are well understood by consumers and easy to understand at a glance. For this reason, we encourage the Victorian Government to include traffic light labels with kilojoule labelling to help support people to make healthie