date:Apr 15, 2013
en, amber or red light, were most commonly used by respondents in making their selections.
About 36% of respondents presented with traffic light labels used this information when making their meal selection, 25% used kilojoule information when it was provided, while 20% used the available daily intake information in making their purchase decision.
OPC executive manager Jane Martin said the most effective options in terms of encouraging people to select the less energy-dense meals were kilojoul