DOCa Rioja to invest EUR8m to promote wines
date:Apr 15, 2013
festival in London on 14-15 July 2013, host its first generic tasting event and also organize consumer events with independent retailers.

DOCa Rioja president Victor Pascual was quoted by Harpers as saying that despite difficult conditions, everyone in the industry is taking efforts to promote the region's wines.

Maintaining market activities through significant investments in promotion for the past few years has certainly been a successful strategy in the light of the results achieved in sal
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