date:Apr 15, 2013
nnovation in the market:
- Over 396,000 UK households have purchased Truvia sweetener in the past year.
- Recent new product development initiatives of Truvia calorie-free sweetener tablets and Truvia Baking Blend are set to further accelerate the growth of the category.
- As an ingredient, Truvia stevia leaf extract is used in over 50 foods and beverages worldwide, including recently introduced Coca-Cola's Sprite and Glaceau's vitaminwater in the UK.
Truvia calorie-free sweetener, which is