date:Apr 15, 2013
The Truvia business announced that the UK sweetener market has grown by 3.5m in 2012 - a 7 percent growth rate in a previously flat market. This growth is primarily due to the introduction of stevia-based sweeteners, which, since their introduction to the UK market in January 2012, have been responsible for 80 percent of this 3.5m growth.
Truvia sweetener is the leading stevia-based sweetener of the stevia market, representing 1.7m in its first year.
Truvia brand is driving this growth and i