date:Apr 15, 2013
Jack Link's announced a new brand of snack sticks geared toward teens and young adults called SQUATCH Sticks. The snack sticks feature a unique, spicy flavor, and the brand is inspired by Millennials.
SQUATCH is the first brand Jack Links has tested directly with Millennial consumers, said Jeff LeFever, vice president of marketing at Jack Links. With this unique, in-depth perspective and the new brands strong connection to Jack Links popular and award-winning Messin with Sasquatch advertising c