McDonald’s elects global brand officer
date:Apr 15, 2013
The board of directors for the McDonalds Corp. has elected Steve Easterbrook as executive vice-president and global chief brand officer. Mr. Easterbrook was previously chief executive officer of Wagamama Ltd., a restaurant chain in the United Kingdom.

He replaces Kevin Newell, who recently assumed the role of chief brand and strategy officer for McDonalds USA. Mr. Easterbrook will report to Don Thompson, McDonalds president and c.e.o.

In September 2010, Mr. Easterbrook was promoted to corporat
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