Tesco's year-old revamp weaned on fresh food focus
date:Apr 15, 2013
dge, Clarke's words were a turning point.

Someone saying, 'We realize this needs to change, and we will do something about it' created a positive feeling in the business, he said.

LOSING SHARE

Last April, Clarke, who began his Tesco career aged 14, stacking shelves in a store managed by his father, launched a billion pound plan to reverse years of underinvestment in existing British stores and stem a steady loss of market share to rivals like Wal-Mart's (WMT.N) Asda and J Sainsbury (SBRY.L).

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